Tag Archives: water conservation

US Poll: more would give clean water to world than accept US$ 1 million for themselves

A poll of 1,013 adults found that more Americans would choose providing clean water for the world than accepting US$ 1 million for themselves. More Americans, however, would take the US$ 1 million rather than single-handedly stopping global warming, rescuing the world’s rainforests or saving the world’s endangered species.

The main intention of the poll was to test the effectiveness of a national water conservation campaign called “Wasting Water is Weird” run by the US Environmental Protection Agency’s (EPA) WaterSense® program. The main conclusion of the poll, conducted by the Shelton Group, was that most Americans were aware of the need to conserve water but the few actually implemented water conservation measures.

The poll, which surveyed 1,013 adults, found only 26 percent had replaced toilets or showerheads with low-flow alternatives, and only 6 percent had planted low-water landscaping. As for Americans’ daily habits: Only 61 percent turn off the water when brushing their teeth, and just 53 percent run their dishwasher only when it’s completely full.

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Source: Business Wire, 12 Sep 2011

First clown in space hosts show to save Earth’s water

Cirque du Soleil founder hosts a show from space linking events in 14 world cities to raise awareness about clean water.

Guy Laliberté

Guy Laliberté, whom Bono called "the first clown in space"

Wearing a red clown nose, the Canadian founder of Cirque du Soleil hosted an out-of-this-world performance event on Friday [09 October 2009], saying he wanted to use his trip as a space tourist to highlight the scarcity of water on Earth.

Guy Laliberté’s two-hour performance event called Moving Stars and Earth for Water linked the International Space Station with singers, dancers and celebrity campaigners in 14 world cities in what organizers called the first event of its kind to be hosted from space.

Laliberté paid $35 million to fly on a Russian spacecraft to the International Space Station and become the world’s seventh space tourist. “I decided to use this privilege to raise awareness of water issues,” he said. “I believe that with true art and emotion we can convey a message.”

Celebrities who took part in the event included Irish singer Bono, former U.S. vice president and environmental campaigner Al Gore, Brazilian singer songwriter Gilberto Gil and Oscar-winning Indian musician A.R. Rahman.

Please Save Water, Jai Ho! – the “making of” A.R Rahman’s clip.

Cirque du Soleil acrobats gave water-themed performances from Montreal and Las Vegas and dancers from the Bolshoi Ballet performed from Moscow in a show streamed on the Internet and broadcast on satellite TV in the United States, Canada and Latin America.

Musician Peter Gabriel and Nobel Peace Prize winner Wangari Maathai were the hosts in South Africa, where a clip of children spinning around on a playpump was shown as Ladysmith Black Mambazo sang “Rain Rain Beautiful Rain”.

Billionaire Guy Laliberté launched his Montreal-based nonprofit One Drop Foundation in 2007 to increase access to clean water worldwide.

During the show, online viewers from as far away as Argentina, Australia and India were asked to sign “make a difference” pledges to cut back on bottled water, install water saving devices in toilets and make other environmental savings.

See Guy Laliberté in space and the full webcast of two hour show on the One Drop channel.

Organizers said the event was aimed more at awareness raising than fund raising.

“I thank you for joining the ripple effect,” Laliberte said, ending what he called his “poetic social mission” with a slow-motion shot of droplets of drinking water in the micro-gravity atmosphere of the space station.

Source: Jill Serjeant, Reuters, 09 Oct 2009

Water Tops Climate Change as Global Priority

International survey finds fresh water pollution, scarcity drive public concern.

Valentin Pérez Hernandez, a young gardener from Mexico City, moves daily between the two water realities of the nation’s capital: though the immense city is roiled by fierce water shortages, fecal contamination, industrial pollution, and old infrastructure that too often fails, the posh Jardines del Pedregal section where he works is a green and colorful oasis supplied with unusual water abundance. Photo: Circle of Blue

Valentin Pérez Hernandez, a young gardener from Mexico City, moves daily between the two water realities of the nation’s capital: though the immense city is roiled by fierce water shortages, fecal contamination, industrial pollution, and old infrastructure that too often fails, the posh Jardines del Pedregal section where he works is a green and colorful oasis supplied with unusual water abundance. Photo: Circle of Blue

A comprehensive Circle of Blue | GlobeScan international public opinion survey on attitudes about fresh water sustainability, management and conservation finds that people around the world view water issues as the planet’s top environmental problem, greater than air pollution, depletion of natural resources, loss of habitat and even climate change.

The poll, funded by the Molson Coors Brewing Company, surveyed 1,000 people in each of 15 countries, and probed 500 in each of the following countries on specific questions: Canada, China, India, Mexico, Russia, the United Kingdom and the United States.

The survey was made public in Stockholm, Sweden, on 18 August 2009 during World Water Week.

The fierce impediments to clean water and sanitation, and the millions of premature deaths from water-related disease are seen as having a greater influence on quality of life and the planet than air pollution, species extinction, depletion of natural resources, loss of habitat and climate change.

More than 90 percent of those polled expressed a conviction that access to clean, fresh water is fundamental, not only for themselves but for all people. Across the globe, respondents to the survey also said education was essential to help people understand the dimensions and the urgency of the crisis.

In response to the survey data, Circle of Blue commissioned some of the world’s best photojournalists to document in pictures and words various facets of the conclusions in seven countries.

A close look at the survey results found considerable consistency, as well as significant variability, in how people view the global fresh water crisis. Among the other consequential findings:

  • People around the world view water pollution as the most important facet of the fresh water crisis; shortages of fresh water are very close behind. Concern about both issues tended to be higher in developing countries than in developed nations.
  • People in Mexico and India, which are growing rapidly and rely heavily on agriculture for jobs and economic development, expressed the highest level of concern about water shortages in the farm sector.
  • In all seven countries, respondents consistently said that governments were the most responsible for ensuring clean water.
  • The respondents said that large companies were nearly as responsible as governments for ensuring clean water; nearly eight of 10 respondents from the seven nations said that solving drinking water problems “will require significant help from companies.”
  • In an expression of the results of $1 trillion dollars invested in regulations and water delivery and treatment infrastructure in the last two decades, Americans said they were less worried about safe drinking water and pollution than people in most of the other countries, though more than half still expressed concerns.
  • Except for India, where 60 percent of respondents said they were “very concerned,” well under half of the respondents in the six other nations surveyed said they were not terribly worried about the “high cost” of water.

    Download the complete GlobeScan/Circle of Blue Report [pdf]

    Visit the Water Views page with graphics, a feature story, country profiles, photo stories and videos.

    Water awareness: global survey of public perceptions of water quality and conservation

    Molson Coors Brewing Company [has] announced a strategic collaboration with Circle of Blue in support of their mutual and long-term commitment to protecting global fresh water supplies. Circle of Blue is the international network of leading journalists, scientists and communicators focused on global water issues.

    [...] The collaboration’s first initiative will be to launch an independent survey of public awareness and concern for fresh water issues in 25 countries around the world, with a deeper evaluation of attitudes about fresh water conservation in a smaller subset of seven countries. The research and survey analysis will be conducted by Globescan, a nonpartisan research and polling firm, and will provide the first substantive global benchmark for civic engagement on fresh water issues.

    Circle of Blue will be joined by Molson Coors Brewing Company president and CEO, Peter Swinburn, in presenting the survey results at World Water Week on August 18, [2009] in Stockholm.

    [...] Striving to use less water, all Molson Coors breweries achieved their 2008 goal of an overall four percent reduction in water use.

    The relationship with Circle of Blue deepens Molson Coors’ commitment to the United Nations CEO Water Mandate, which seeks to engage a critical mass of business leaders around the world to address the emerging global water crisis. In keeping with the Water Mandate’s call for businesses to address water sustainability in their operations and supply chain and disclose their progress, Molson Coors has developed water metrics, which are posted on its Web site and published in its corporate responsibility report. The results of the survey will inform future water targets and strategies for the company.

    Molson Coors is a longstanding and active member of the Beverage Industry Environmental Roundtable (BIER) where global beverage companies work together to advance water conservation and resource protection. In the U.S. market, the company has established partnerships with organizations focused on regional water resource management. In partnership with the River Network, the company supports watershed protection programs in several states across the U.S. Molson Coors is also working with the international organization Water for People to further advance the principles of integrated water resource management.

    Web sites:

    Source: PRNewswire, 20 Jul 2009

    The Water and Business Summit 2008, 26-27 Nov, London

    Water scarcity is becoming ever more apparent. By 2025, JP Morgan predicts that major economies including the US, Western Europe and China, will experience significant water problems. As they conclude – “A scarcity of clean, fresh water presents increasing risks to companies in many countries and many economic sectors.”

    The first Water and Business Summit, organised by the Ethical Corporation, is designed to help business assess the risks they face.

    Workshops and plenary sessions at the conference will cover:

    • Future projections on water, and the business case for a sustainable water strategy
    • How to measure your water footprint, and next steps when you do
    • Operational efficiency – reducing water use in your business
    • Water governance and pricing – an examination into likely fluctuations in the price of water
    • Embedded water and supplier water management
    • Public policy dialogue: your role as a business and the issues to be discussed
    • Water neutrality and offsetting – unhelpful buzzwords or realistic aims?
    • Local community engagement and community water partnerships

    For more information go to the conference web site

    IInd World Aqua Congress to focus on climate change

    IInd World Aqua Congress
    26-28 November 2008
    India Habitat Centre,
    New Delhi, India

    The Congress, organised by the Aqua Foundation, aims to discuss “Global Climate Change and Water Resources”. It will conference will focus on current practices adopted and evolving guidelines for future.

    Themes and topics

    • Water Resources: Availability, Management, Quality
    • Global Climate Change: Implications of Alternative Scenarios Floods, Droughts, Sea Level Rise, Rising Tides, Tropics Expanding over Poles, etc.
    • Challenges for Sustainable Water Management in Light of Global Climate Change Daily Habits Leading to Water Mis-use
    • Water & Industry
    • Emerging Technologies
    • Institutional, Legal & Policy Issues / Water Auditing and Accounting
    • Water Solutions / Water Saving Products, Services & Brands / Water Re-use, Conservation & Management

    Abstract deadline; 15 July 2008

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